The Sales Funnel For Effective Online Marketing
The sales funnel is an essential element of traditional marketing and business for ages. I've noticed that funnels designed for Internet businesses are becoming more well-known.
Many people want to know more about the concept of marketing and how it can be used in their online business marketing efforts. Read on to find out more about the sales funnel and how it can be used to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel does not necessarily mean a funnel. The term, "funnel", is used to visualize and explain the entire sales process. The funnel provides an easy comparison since it allows potential customers to "Unqualified prospects" on the top, and narrower opportunities for sales conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people that are "unqualified prospects" are at the upper end of the funnel. This is people who have never spoken to you but may be interested in your product or services. At the end of the funnel, a number of sales and offers after, you've received people who have purchased the product or service you offer and have made a purchase as well.
The effectiveness of the lead generation funnel is down to the fact that it permits you to monitor the potential prospects' actions throughout the extended sales process. Utilizing the sales funnel to measure the number of qualified prospects at every step, you will be able to predict the number of potential customers who are likely to become customers.
A sales funnel allows you to determine exactly how is going on and how your sales strategy is not working or succeeding, or if your campaign isn't getting a sufficient amount of prospective customers at any point within the process. This will help you decide the best place to focus your efforts to ensure that sales are on the right level and to meet the marketing objectives. It is used to monitor and manage the sales process of customers.
The Sales Funnel Top, Front or End
The top of your sales funnel is going to be the most active area of your process and requires the most constant testing. There is no limit of front-end concepts. Your imagination and your resources are your only limits.
The front-end's main objective is to attract prospective customers and turn these buyers into buyers through the sales funnel.
A prospective client is "qualified" when they sign up for the product or service you offer. This is when of the sales funnel where the potential customer or "Unqualified Prospect" becomes a qualified lead because they have taken an action that actually demonstrates that may have enough interest to buy your product or service.
Your front-end must be able bring targeted traffic to your site or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogs are among the most effective methods and resources to do this.
You'll find that there are a variety of tools available to "qualify" those who are "Unqualified Prospect". A squeeze page is one of the most efficient methods to "qualify" the prospects who are not qualified. It lets you offer something of value that is relevant to your products or service, which people can receive at no cost or at a significantly discounted cost by requesting their email address. There are a variety of products to choose from, including newsletters, videos, emails, courses ebooks, as well as related reports.
It is clear that the front end is where people are attracted to your sales funnel. But what about the back end?
The Bottom of The Funnel: The Back-End
The bottom, or back end of the funnel is where the majority of sales and profits occur. This is where you will discover the more expensive products. These would all be related to the same subject however in a different format such as video, audio or live interaction.
The main difference between front-end and back-end is the type of client as well as the cost of the product or services being offered.
Although it is true that only 1-2 percent of the people who access the front end will be able to connect to your back-end system, this tiny percent may not be of any significance. This is because a select few will invest a greater amount of money.
It is clear that although front-end products or services can be priced under $100, back-end products and/or services are often priced between the 100s and 1000s. This means that the bottom of the sales channel, also known as the back-end is the primary source of income.
As I mentioned earlier, the sales funnel can be as simple or complex as your creativity or resources allow.
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